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  • A changing industry See all | Back to Home

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      Attending MIPTV over the past two or three years has been a bit like being given a ringside seat to watch an industry transforming itself from one based on broadcast networks and push advertising to the emerging model where the majority of video consumption happens via broadband and advertising is increasingly often in the form of great content. As if that wasn’t seismic enough, there’s the second screen phenomenon which is now pretty much the norm in the mature markets, where close to 50% of viewers divide their time between the TV and increasingly sophisticated complimentary sites on a mobile device….and Big Data means that we now know more about the audience, and how each individual consumes/shares and interacts with their content than ever before…it all adds up to an extremely exciting era which is only just beginning to take hold